Dos and Don't for Entrepreneurs

This wisdom is drawn from several different upcoming and established entrepreneurs:

MISSION comes first then the TEAM finally the INDIVIDUAL, your work as a leader is to protect the team from the individual so that mission doesn’t suffer.

Always remember the customer is not interested in buying, s/he is interested in meeting a certain need, so forget selling and begin finding ways of meeting a customer’s need.

Always be polite to those who visit your business place even if they do not purchase or utilize your services. Your politeness will be one of the tools that they will use to market your business.

Always endevour to exceed the customer’s expectation, e.g. when you sell a product train the client on how to use it, give discount coupons.

No matter how little give back to the community, in cash and in kind.

Copy but don’t imitate

If applicable be a consumer of the product you are selling, understand it’s value.

Make “for” and “against” list describing the specific business you are considering.

When considering business opportunities, invest in areas of steady cash-flow, don’t be enticed by the one-off gains.

Don’t be afraid to begin again, I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed. -Michael Jordan

Don’t be afraid to try out a new innovation even when it looks crazy “If i had asked people what they wanted they would have said faster horses” -Henry Ford

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Don’t get into a business because it’s trending, start a business in a field you enjoy

Don’t leave/quit your job before completing start up loans.

Never be rude to your customers even when offended

Never offer promises/commitments to your customers that you cannot meet.

Working capital should never be used for other purposes.

Don’t underestimate the power of social media, twitter, facebook, google+ etc

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